Adam Burke, President & CEO at Los Angeles Tourism & Convention Board

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“We are extremely grateful to the MICE community for their continued collaboration and support. Since Los Angeles remains the only U.S. destination to maintain its own dedicated, full-time offices and staff in seven locations internationally, we’ve been able to work closely with our partners in the travel trade throughout the past 20+ months to provide the most current information available, including extensive online training through our L.A. Insider and Angels Academy certification programs.”

We’re very optimistic about recovery in the MICE segment moving forward. While our industry must continue to make health and safety our highest priority, we also need to provide a seamless experience for both planners and event participants.

That’s been our primary focus in Los Angeles – to ensure that attendees can feel confident about event safety while still enjoying all that our City of Angels has to offer. While virtual platforms have been vital in helping us manage through the past two years – and will certainly continue to be a valuable tool moving forward – there’s simply no substitute for the power of in-person events.

From group collaboration and ideation to building new relationships and strengthening existing ones, there’s so much that can only be effectively accomplished by meeting face-to-face. As a result, we anticipate that MICE business will steadily increase throughout 2022. We are extremely grateful to the MICE community for their continued collaboration and support. Since Los Angeles remains the only U.S. destination to maintain its own dedicated, full-time offices and staff in seven locations internationally, we’ve been able to work closely with our partners in the travel trade throughout the past 20+ months to provide the most current information available, including extensive online training through our L.A. Insider and Angels Academy certification programs. And for planners and attendees alike, there are more reasons than ever that make Los Angeles the ideal place to meet. First of all, we’re proud that L.A. is one of the world’s most diverse and inclusive destinations, with Angelenos hailing from 140 countries and speaking over 220 different languages. As a result, guests from around the globe will feel welcome in our community. Secondly, in addition to an abundance of direct air service, Los Angeles International Airport is in the midst of a $14 billion modernization that will totally transform the passenger experience and make LAX one of the world’s premier facilities.

Finally, in addition to countless outdoor meeting options and 300 days of sunshine, we’ve been fortunate to see significant investment in new product offerings over the last 24 months. From the spectacular Academy Museum of Motion Pictures to over two dozen new hotels to the state-of-the-art SoFi Stadium – home to both the National Football League’s L.A. Rams and Chargers – the Los Angeles experience is more exciting than ever. While this has been an incredibly challenging time for our industry, MICE business has proven remarkably resilient over the years, and the future is bright for this critical business segment.

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