M&I has officially announced a strategic content partnership with the Global MICE Collaborative—a joint initiative of IAEE (International Association of Exhibitions and Events), MPI (Meeting Professionals International), and SITE (Society for Incentive Travel Excellence)—to deliver an industry-leading educational programme at the upcoming M&I Expo 2026. The event will take place from April 14–16, 2026, at the ADNEC Centre in Abu Dhabi.
This landmark collaboration will bring together some of the most respected names in global MICE education to offer high-calibre workshops, keynote presentations, and expert-led panel discussions. Notably, M&I Expo 2026 will be the first M&I event to feature a dedicated educational programme, underscoring M&I’s commitment to providing transformative value to its audience.
Designed exclusively for the top-tier of the MICE industry—referred to as “the MICE 1000”, representing the most influential 1,000 players—the Expo aims to set a new benchmark in the business events landscape. This new education offering complements M&I’s successful pre-scheduled meeting format and immersive networking agenda, creating a comprehensive platform for both knowledge-sharing and business development.
M&I Expo 2026 builds upon the momentum of M&I Fest Global, launched in 2024 and successfully held again in 2025. The new exhibition format will host global exhibitors from tourism boards, hotel brands, DMCs, conference venues, and tech providers in dynamic branded spaces. M&I has already engaged with top international brands such as Marriott, Hilton, IHG, and destination bureaus including Visit Hungary and Meet in Austria.
M&I Expo is poised to become a cornerstone event in the global MICE calendar, combining curated education, strategic networking, and immersive brand experiences.
