In a significant step towards regional cooperation, Assam and Bhutan have launched a strategic partnership to promote cross-border tourism, focusing on the Eastern Himalayan belt. This initiative aims to enhance accessibility between the two regions, especially to Bhutan’s relatively unexplored eastern circuit, including places like Trashigang, Mongar, and Pemagatshel. The effort is part of a broader vision to create seamless, sustainable travel experiences and strengthen cultural and economic ties between the neighboring regions.
The collaboration was announced during the 15th annual convention of the Tour Operators Association of Assam (TOAA), held in Samdrup Jongkhar, Bhutan. The event brought together around 100 Indian and Bhutanese tourism stakeholders, including officials, tour operators, and hoteliers. The convention featured a B2B meet focused on building partnerships, developing cross-border travel packages, and discussing logistics and infrastructure improvements to support the growing tourism demand.
Key highlights of the initiative include promoting eco-friendly and community-based tourism, streamlining border-crossing procedures, and creating new tour circuits that showcase the cultural richness and scenic beauty of both Assam and Bhutan. A special edition of the Tea Break newsletter was also launched at the event, highlighting tourism prospects and collaborative opportunities.
Both sides emphasized sustainable tourism as a core priority. Given the ecological sensitivity of the Eastern Himalayas, the focus is on responsible tourism practices that protect biodiversity, minimize environmental impact, and engage local communities. Activities such as bird watching, trekking, and cultural tours are being encouraged as part of this green approach.
The partnership aligns with India’s broader environmental goals, including the National Mission for Green India, which targets ecological restoration in regions like the Himalayas and the Aravalli hills. These efforts further reinforce the importance of balancing tourism growth with environmental conservation.
For travelers, this means access to new and authentic experiences—Indian tourists can now explore the serene landscapes of Eastern Bhutan, while Bhutanese visitors can discover Assam’s rich culture, wildlife, and heritage. With smoother travel, enhanced cooperation, and a shared focus on sustainability, the Assam–Bhutan partnership sets a strong example of how cross-border tourism can benefit both economies while preserving the natural and cultural essence of the region.
