Event technology firms Sitka and Jonas Event Technology (JET) have announced a strategic partnership designed to deliver a more integrated and data-driven experience for event organisers. The collaboration brings together JET’s robust registration platform with Sitka’s mobile engagement app and advanced analytics capabilities, creating a seamless ecosystem for managing attendee journeys.
Through this integration, organisers will be able to connect registration data directly with real-time attendee engagement insights. This unified system aims to eliminate the disconnect that often exists between registration platforms and event analytics tools. By consolidating these functions into a single workflow, the partnership enables organisers to better track, measure and understand participant behaviour before, during and after events.
The companies believe this move will simplify event technology stacks and reduce the need for multiple disconnected systems. With streamlined data access and improved reporting capabilities, organisers can make faster, more informed decisions that enhance event performance and attendee satisfaction.
As part of the collaboration, both organisations plan to engage in joint client outreach initiatives, coordinate product enhancements and roll out integrated updates in the coming months. The focus will remain on delivering practical, scalable solutions that address the evolving needs of the events industry.
Sarah Cox, Managing Director of JET, highlighted that the partnership strengthens JET’s core offering of reliable and user-friendly registration services. By combining these strengths with Sitka’s engagement and analytics expertise, she noted that organisers will benefit from a more comprehensive and value-driven solution.
Will Bayne, CEO and Founder of Sitka, emphasized that the collaboration reflects a shared vision of supporting organisers in delivering impactful and successful events. Rather than competing, both companies chose to work together to simplify technology, enhance data intelligence and create a smoother experience for organisers and attendees alike.
