Impact XM and Jack Morton, two leading global brand experience agencies, have announced a strategic merger on 21 January, marking a significant development in the global experiential marketing and MICE industry. The newly unified agency will operate under the Jack Morton name and will be supported by global investment firm The Riverside Company.
The merger brings together complementary strengths from both organisations, with the aim of creating a “fully integrated experiential offering designed to meet the evolving needs of today’s leading brands”. The combined entity will operate across 20 offices spanning North America, Europe, the Middle East and Asia Pacific, offering a comprehensive suite of services including large-scale conferences, digital engagement, sponsorship, brand activations, trade shows, corporate events, B2B experiences and healthcare congresses.
With more than 1,000 specialists globally, the unified agency will serve some of the world’s most recognisable brands, including several Fortune 100 companies, strengthening its position as a major player in the global brand experience ecosystem.
Commenting on the merger, Jared Pollacco, CEO of Impact XM, said the company has been moving towards a more integrated global model for years and that the union accelerates this vision by combining Impact XM’s experiential approach with Jack Morton’s creative scale.
Craig Millon, CEO of Jack Morton, described the merger as a pivotal moment, stating that the combined agency is well-positioned to address a marketing landscape reshaped by AI while keeping human experience at the core.
Under the new leadership structure, Pollacco will serve as CEO of the unified agency, with Millon as Global President. Josh McCall, former CEO of Jack Morton, will take on the role of Executive Chairman.
