AsiaWorld‑Expo in Hong Kong has renewed its multi‑year Diamond Sponsorship agreement with UFI, The Global Association of the Exhibition Industry, further cementing its position as a key player in the international exhibitions sector. The renewed agreement was officially announced on 16 December 2025 during the 92nd UFI Global Congress held in Hong Kong, attended by industry leaders including Hugh Jones, UFI President for 2024–25, and Irene Chan, Chief Executive of AsiaWorld‑Expo.
The Diamond Sponsorship represents the highest level of UFI partnership, reserved for organisations that demonstrate exceptional commitment to advancing the global exhibitions industry. Through this sponsorship, AsiaWorld‑Expo continues to receive year-round visibility across UFI events, communications, and international activities, reinforcing its reputation within the worldwide exhibitions community.
Irene Chan emphasised the strategic importance of the partnership, noting that UFI provides a platform for connecting with industry leaders, sharing best practices, and fostering innovation. She highlighted that the collaboration offers meaningful networking opportunities and enhances the global profile of both AsiaWorld‑Expo and Hong Kong’s exhibitions market. According to Chan, renewing the Diamond Sponsorship underscores the venue’s commitment to supporting the growth and sustainability of the international exhibitions sector.
UFI President Hugh Jones also acknowledged the value of the partnership, expressing gratitude for AsiaWorld‑Expo’s continued support. He noted that Diamond Sponsors play a crucial role in enabling UFI to develop initiatives that benefit the global exhibitions community, including projects that drive innovation, facilitate knowledge sharing, and strengthen international collaboration.
The renewal comes at a significant moment, coinciding with UFI’s 100th anniversary in 2025, and with the UFI Global Congress being hosted at AsiaWorld‑Expo itself. The Congress attracted senior executives and professionals from across the exhibitions and events industry, providing a forum for thought leadership, industry insights, and strategic networking.
Through this renewed sponsorship, AsiaWorld‑Expo reaffirms its role as a strategic partner in global exhibition excellence. The agreement highlights Hong Kong’s continued significance as a hub for business events and trade exhibitions in the Asia-Pacific region, while showcasing the venue’s commitment to driving international collaboration and promoting the growth of the exhibitions sector worldwide.
