Cvent, a leading provider of meetings, events, and hospitality technology, has announced a sustainability-focused partnership with Enviricard to introduce plastic-free event badges. This collaboration aims to help event professionals across the UK and Europe reduce badge waste and align their programs with corporate sustainability goals.
The new eco-friendly badge solution will be available to customers using Cvent OnArrival 360, the company’s on-site event check-in and badge printing platform. Each badge is produced from Invercote® paperboard, sourced from responsibly managed Nordic forests and manufactured at Holmen Iggesund’s EcoVadis Platinum-rated mill. The paperboard is FSC-certified, biodegradable, compostable, and fully recyclable. Badges are printed using Ricoh’s sustainable European digital print network, enabling full-color, high-quality printing while minimizing energy use and waste. Together, these practices deliver a 57% reduction in overall carbon emissions compared to traditional PVC cards.
This initiative addresses the growing demand for visible sustainability measures in events. According to the Amex GBT 2026 Global Meetings & Events Forecast, 40% of event attendees expect visible sustainability measures, and improving sustainability initiatives ranks among top priorities for meeting planners in 2026. Eloísa Urrutia, Head of Sustainability at Amex GBT Meetings & Events, notes that well-executed sustainability efforts rank among the top drivers of attendee engagement.
Andreas Heckmann, Chief Customer Officer at Cvent, emphasized the company’s commitment to helping customers take meaningful steps toward their corporate responsibility goals without adding complexity to their planning. He stated, “Whether it’s using recyclable materials or keeping badge waste out of landfills, we’re helping our customers take meaningful steps toward their corporate responsibility goals without adding complexity to their planning.”
The plastic-free badge solution will be showcased at Cvent CONNECT Europe, the company’s annual customer conference taking place in London and online. This partnership reflects Cvent’s ongoing efforts to provide sustainable event solutions and support the industry’s move toward more eco-friendly practices.
