Boutique hospitality brand JüSTa Hotels & Resorts, operated by Onora Hospitality Pvt. Ltd., has entered into a strategic partnership with the Andhra Pradesh Tourism Authority (APTA) through the signing of a Memorandum of Understanding (MoU) aimed at accelerating tourism infrastructure and investment across the state.
The MoU was officially signed during the Andhra Pradesh Tourism Conclave held in Vijayawada, with Amrapali Kata, CEO of Andhra Pradesh Tourism Authority, and Richa Khurana Singh, Vice President – Development at JüSTa Hotels & Resorts, representing the two entities. The signing ceremony took place in the presence of Chief Minister Shri N. Chandrababu Naidu, signaling the state government’s strong commitment to expanding its tourism sector.
Under this collaboration, JüSTa will act as a strategic partner, extending its brand affiliations and hospitality expertise to private investors looking to develop high-end hotels and resorts in prominent tourism locations across Andhra Pradesh. These properties will be design-led, boutique-style accommodations that celebrate local heritage while offering world-class guest experiences.
Speaking on the partnership, Ashish Vohra, Founder & CEO of JüSTa Hotels & Resorts, said:“We’re excited to align with the state’s bold tourism vision and contribute to its emergence as a top-tier destination.”
Richa Khurana Singh added:“We aim to scale our footprint across Andhra Pradesh through our brands JüSTa, Nuo by JüSTa, and Bookmark Resorts, catering to both business and leisure travelers.”
The partnership is expected to play a pivotal role in attracting tourism-focused investment, generating employment opportunities, and enhancing the overall travel experience in Andhra Pradesh.
