In a significant move towards sustainability in the events industry, Parthen – the Dutch meeting‑services provider – has entered into a reseller partnership with Vianomo, a Danish digital nametag specialist, to offer reusable digital badges for conferences, exhibitions, and other events worldwide. The collaboration was formally announced during the recent IBTM World show in Barcelona.
Under the agreement, Parthen will distribute Vianomo’s reusable digital nametags to its extensive client base in the Meetings, Incentives, Conferences and Events (MICE) sector. According to Parthen’s managing partner, the company is enthusiastic about combining its legacy services with a circular, innovative badge‑solution that aligns with growing sustainability demands in the events industry. “With VIANOMO, we can offer our customers a cutting‑edge solution that complements our traditional portfolio and provides a circular solution for those who seek it,” he said.
From Vianomo’s side, the partnership marks a key milestone in their mission to promote circularity and environmentally conscious practices within international gatherings. The director of Vianomo noted that reusable digital badges represent a valuable addition to Parthen’s offerings. They believe the move will help event organisers reduce waste and improve operational efficiency in a sector long plagued by disposable name badges.
The collaboration builds upon Parthen’s existing history of innovation: the company had previously invented the now‑common “butterfly badge” design, widely used across the events industry. Although that earlier innovation initially met with hesitation from some clients, the company believes the lessons learned and the experience gained will now help them champion Vianomo’s reusable‑badging solution. “It took time for our customers to embrace this innovation… We bring this experience into our cooperation with VIANOMO and can relate to their entrepreneurial spirit,” Parthen’s partner added.
The benefits of this partnership are two‑fold. For event organisers and attendees, it promises streamlined check‑in processes and a more efficient onsite experience. For the environment, it offers a tangible path to reducing waste generated by traditional printed badges. As the events and exhibitions sector increasingly faces scrutiny over sustainability, such initiatives represent a promising shift toward more responsible practices.
As demand for sustainable, circular solutions grows globally – from badge printing to event infrastructure and logistics — this partnership could serve as a bellwether for broader transformation in the trade shows and conferences space. Parthen and Vianomo’s collaboration may well inspire other organisers to re-evaluate the environmental impact of seemingly mundane event materials and take concrete steps toward greener, more sustainable events.
